How Advertising does NOT Generate Revenue, and Why You Still Need it to Grow
This webinar was recorded on June 19, 2025.
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To continue to scale, every business needs to find higher volumes of business opportunities. But how do you generate leads? There are many myths about how to generate demand for your business. Based on consumer research, advertising is actually a weak influence on convincing someone to buy something.
In this session, presented by Drew Friesen, you’ll learn how B2B and B2C buyers decide what to buy, how to improve the likelihood they choose your business, and how while advertising is weak at convincing buyers, you still absolutely need it to grow.
Key Takeaways:
- Dispelling the myths of what advertising is good at, and what it can’t do
- Learn the best way to increase leads for your business based on consumer behaviour science
- Learn how to find the root problems behind your lead generation hurdles
Presented by
Drew Friesen
Drew Friesen Marketing Inc
Drew Friesen is a fractional CMO focused on providing marketing leadership for businesses in the ag and manufacturing space. With a focus on data and customer insights, Drew works to build a marketing strategy aligned with your business goals, and then works along side you to execute it with your team, leveling up your team along the way.
Over the last 3 years, Drew has worked with businesses to create $23million in marketing-generated revenue, and recouped and reallocated $150k+ of wasted ad spend.
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