Traceability Standards from Country-of-Origin to Destination – Learn How Barcodes Can Help
This webinar was recorded on October 07, 2025.
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Explore the next generation of barcodes and traceability standards.
This recorded webinar dives into how the Consumer-Packaged Goods (CPG) sector is evolving with the introduction of 2D barcodes and growing demands for trusted data across the supply chain. From brand owners to retailers to consumers, accurate product information is more critical than ever.
Learn how enhanced traceability standards help businesses verify claims, reduce audit risks, facilitate product recalls, and strengthen consumer trust — while meeting new Country-of-Origin (COO) documentation and regulatory requirements.
Key Topics Covered:
- Introduction of 2D barcodes in CPG
- Enhanced data sharing and traceability standards
- FSMA 204 regulation for U.S. exports
- EU Digital Product Passport and compliance updates
- Country-of-Origin (COO) requirements under CUSMA
- Food safety, authenticity, and legal compliance
- Real-life examples from healthcare, agriculture, and manufacturing
Presented by
Alain Picard
Advisor, Community Engagement at GS1 Canada
Alain is an Advisor with the Community Engagement team at GS1 Canada. This new division was created in early 2022 with the main objective of supporting small businesses and entrepreneurs get their products to market quickly and efficiently.
Part of his mandate is to work closely with Trade Associations and Educational Institutions alike. The goal being to support, educate and familiarize their members with GS1 Global Standards emphasizing the importance of minimizing start up and scale up hurdles along the way. As a previous business owner in Wholesale Packaging & Distribution, he truly enjoys sharing his experience and building relationships which bodes well in this role.
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