The Impact of Culture on Business in International Markets: Mexico 

Practical Insights for Success in Mexico.

In today’s interconnected world, cultural awareness is no longer optional—it’s a critical factor in international business success.  

Join Marvin Hough, as he draws on firsthand experience in major global markets, with a special focus on Mexico, where he served in trade facilitation roles. 

Through practical examples and real-world insights, we’ll explore how culture shapes key business elements, including relationship-building, marketing, negotiation, contracts, human resources, and business ethics. Additionally, we’ll examine how the rise of digital trade and e-commerce platforms is intersecting with cultural considerations, creating new opportunities and challenges. 

Key Takeaways 

• Understand how culture impacts business in today’s evolving global landscape 

• Go beyond national stereotypes to grasp deeper cultural nuances 

• Discover the wide-reaching effects of culture on negotiation, marketing, HR, and ethics 

• Explore the intersection of culture and digital trade in an era of e-commerce 

• Learn practical strategies to sensitize and prepare yourself for global business success 

Whether you’re expanding into international markets or strengthening existing global partnerships, this discussion will equip you with the knowledge and tools to navigate business culture with confidence and sensitivity.