Trade Shows & Missions

Participate in key trade shows and missions to connect with potential partners and explore new markets.

Connecting Manitoba to the World

We help Manitoba-based companies connect with new markets by providing opportunities to attend trade missions and shows across Canada and around the world. These events allow businesses to showcase their products and services, build relationships, and explore growth opportunities on a national and international scale.

Through our membership in the World Trade Centers Association (WTCA), we also offer access to global initiatives like the WTCA Global Business Forum—an exclusive platform for international networking, market insights, and strategic partnerships.

"Attending the WTCA Global Business Forum in Marseille, France with WTC Winnipeg was a fantastic experience for both me and my business. I joined this global event to explore new markets, connect with potential international partners, and deepen my understanding of the WTCA network — and it did not disappoint."

Carla Coyle

President & CEO, C2 Custom Furnishings Inc.

WTCA Global Business Forum

The World Trade Centers Association’s annual Global Business Forum brings together global leaders to connect, collaborate, and expand their international business reach.

2025 in Marseille | France

World Trade Centre Winnipeg had the privilege of leading Manitoba’s first-ever delegation to the WTCA Global Business Forum 2025 in Marseille, France.

With over 50 countries represented, this forum marked a major opportunity to promote Manitoba internationally, strengthen trade connections beyond North America, and highlight our province’s diverse strengths — from manufacturing to fashion design to green energy.

2026 in Phildelphia | United States

SAVE THE DATE: April 19-22, 2026.

The World Trade Centers Association’s world-class Global Business Forum returns in 2026—this time in Philadelphia, Pennsylvania.

Insights and Updates

Winnipeg  Free  Press

Manitoba mission makes French connection

World Trade Centers Association flagship Global Business Forum viewed as “first big test”

"Participating in GBF 2025 as part of the WTC Winnipeg delegation was a transformative experience for Fa ALLURE. It provided us with invaluable exposure to international markets, access to high-level networking opportunities, and the strategic support needed to present our brand confidently on the global stage."

Fatima Thiam

President & CEO, Fa Allure

SIAL Canada | Trade Show

SIAL Canada is a food, beverage and ingredients tradeshow that WTC Winnipeg often attends along with a delegation of Manitoba businesses. Bringing together over 800 exhibitors from Canada and around the world, it presents unique opportunities for networking and growth.

Wide Ranging Focus

SIAL is the only Canadian trade show to focus on the entire range of food products, from retail to food services to food processing

Manitoba Shared Booth

When attending SIAL 2024, WTC Winnipeg hosted a Manitoba shared booth that reduced costs for attendees and provided additional support

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"Our experience with WTC was amazing! They really took all the extra work off of our shoulders. They arranged everything including media exposure. They kept in touch about everything. I couldn’t miss a deadline because they reminded me and guided me every step of the way. It made it possible for me to focus on getting ready for the show in other ways, and to continue to focus on the other aspects of our business. I would love to come back to SIAL!"

Glenda Hart

Co-Founder, The Canadian Birch Company